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The Asian Awards honour the very highest levels of achievement from within the Worldwide Asian community; emphasising inspiring achievements and highlighting inspirational role models in the fields of business, sport, entertainment, philanthropy and popular arts and culture.

Of all The Asian Awards, The Lebara People's Choice Award is the most coveted of all. That's because it reflects the admiration and esteem of the general public at large. What's more, you could win tickets to witness its presentation at Grosvenor House on the night of The Asian Awards 2011 on Tuesday 18 October 2011. Vote now!

Lebara People's Choice Nominees

Launched and awarded to cricket legend Sachin Tendulkar in 2010, the Lebara People’s Choice award is the only Asian Awards accolade that is voted for by the general public. A panel of Senior Executives and industry professionals will also debate and place their vote to decide who should ultimately win the 2011 accolade. Both the judging and public vote will carry equal weight in the final award decision.

For more information on this year’s Asian Awards or to purchase tickets to the event visit